A recent CNN article claims When Times get Tough, Consumers Beeline to the Movies:
With "The Dark Knight" setting a record for highest-grossing opening weekend and "Pineapple Express" and "Step Brothers" also doing well, 2008 is on track for a record box office summer - suggesting once again that the movie business may be counter-cyclical to the economy.After reading that, I expected to see very different results when I broke down box office performance going back to 1980. Instead, what I see is a market that peaked in 2002 and is on pace to sell the least amount of tickets since 1996 (even with the massive turnout for The Dark Knight).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpOsWHaYth8-GC2QOTssmHwnY0mrTG-fohmaazJBWswYZ5agHWON-1hDfj7bnC3QOB1XfTK01NV9baehix6TzAfiSWP-QsH8k-7WUkYSgO29Cos3PkUtrfVDJEZgHrsdjJFb79C4eZbBI/s400/boxoffice.png)
With the high price of gas, an average ticket of more than $7, and $5 for greasy (yet tasty) popcorn, many families do not see the value proposition...
Source: Box Office Mojo
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